Improving
Discover Movement Group – Israel’s Leading Wellness Company
Through advanced technologies and a wide range of innovative services and products, we assist and guide organizations, employers, and individuals in embracing a healthier lifestyle by adopting positive habit change, encouraging physical activity, supporting mental well-being, and promoting balanced nutrition.
Our Vision
לקדם אורח חיים בריא ורפואה מונעת באמצעות פיתוח והפצת טכנולוגיות, מוצרים ושירותים מתקדמים.
The Group’s Divisions
Healthy Lifestyle Division
Our Healthy Lifestyle Promotion Division leads Israel’s fitness and wellness landscape through smart, tech-driven solutions that create and encourage real change.
Powered by cutting-edge technology, the division delivers leading CRM and ERP systems designed to help our partners grow and thrive. At the same time, our user-friendly wellness apps connect millions of health-conscious Israelis with thousands of wellness partners nationwide, promoting healthier lifestyles and driving the growth of Israel’s fitness and wellness industry.
- We provide access to thousands of sports, fitness, and wellness facilities nationwide
- We promote and support advanced management systems for gyms, studios, country clubs, and more
- We offer intuitive apps for appointment booking, calendar management, and customer database handling
Preventive Healthcare Division
Our Preventive Healthcare Division delivers proactive health solutions—including corporate wellness programs, advanced health-monitoring technologies, complementary medicine services, addiction recovery programs, and exclusive partnerships with Israel’s leading healthcare organizations—positively impacting the lives of over 2.5 million Israelis. We offer:
- Wellness programs, screening tests, and preventive healthcare within organizations
- Apps for habit change and adopting a healthier lifestyle
- Addiction recovery workshops and improved nutrition programs
- Complementary medicine treatments and nationwide wellness workshops
Retail Division
We are Israel’s leading company specializing in the development, import, and marketing of a wide range of sports and fitness equipment for the private, institutional, and retail sectors. Representing nearly 30 of the world’s top brands, our Retail Division serves as a home base for athletes, coaches, and federations. For years, we’ve been at the forefront of Israel’s growing sports culture—including tennis, martial arts, Pilates, yoga, and more—shaping the future of fitness and performance.
- We provide professional equipment for all types of sports, featuring the world’s leading brands
- We supply heavy-duty fitness equipment to gyms, institutions, and sports facilities
- We offer customized planning services tailored to your business goals and needs
- We power e-commerce platforms dedicated to the world of fitness and sports
Get to know movement
Our group in numbers
1
Years of Experience
1
Business Clients
0.1m
App Users
1
Employees Across the Group